Kopi Date connects strangers through meaningful and genuine conversations, after curating suitable and like-minded matches.
Feature [Instagram]
As part of Kopi Date's efforts to strengthen community engagement, I devised various collaborative ideas and reached out to multiple prominent figures to work with. This included a series of IG Takeover clips, as seen in the series pictured above.
Influencer Outreach
I reached out to and liaised with the selected influencers regarding their content to be produced on their various Kopi Date experiences.
Sponsorship
I arranged and facilitated Kopi Date's collaboration with NUS FASS Rag & Flag Camp 2020. This mainly comprised of negotiating what Kopi Date was able to offer, in exchange for their brand promotion through Instagram publicity and Telegram blasts.
What Is it?
Summer Lovin' was designed to be the bite-sized version of our main Kopi Date product, scaled down to effectively target the university population in a more light-hearted manner.
We then launched sign-ups for Summer Lovin' through paid advertisements, as well as dedicating a social media post to it as well.
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With the young university-age target audience in mind, the slogan for Summer Lovin' had to be both catchy and straightforward. "Pick a game, get a date!" clearly highlighted the product's value proposition and convenience - the simple choice of activity would garner the user a carefully-selected match and a fun experience together.
What Is it?
With the start of Phase 2 in Singapore, following Circuit Breaker measures as a result of the COVID-19 pandemic, Kopi Date started offering face-to-face dates again.
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Excited to start our offline experiences again, we opted for a simple and welcoming message for our consumers. We aimed to announce it in a manner which would have our existing and interested users eager to try the offline option out.
What Is it?
COMOCOMO is a product launched by Kopi Date for university students in Singapore. It serves to connect like-minded individuals for a variety of reasons - academic help, society recruitment, and so on.
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I was placed in charge of conducting test runs before the official launch of COMOCOMO. One such round was centred upon NUS CNM students, and I sought to reach out to both incoming freshmen and current students.
Campaign [Instagram]
In an effort to connect with Kopi Date's social media followers, I devised a fun and meaningful way to directly interact with them. The team received open-ended answers from story viewers, leading to us crafting a personalised response to each of them and us generating a compiled Spotify playlist of our song suggestions.
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The Kopi Date team and I got together to devise a new feature for the original Kopi Date product - the midnight HTHT feature; a new timing set for online Kopi Date meet-ups. This was borne out of recurring patterns seen during Circuit Breaker, where more in-depth conversations took place during late=night calls.