COMOCOMO is a product launched by Kopi Date for university students in Singapore. It serves to connect like-minded individuals for a variety of reasons - academic help, society recruitment, and so on.
Website
As part of Kopi Date's COMOCOMO product launch, the team worked on building the website to be used for sign-ups.
I was in charge of writing and editing the copy seen on the homepage, geared towards sharing information on the product and enticing potential users to sign up.
I also wrote the questions for the sign-up process itself - ranging from gathering information about the users to gaining insight on their interests and personality to facilitate better matches.
What Is it?
Kopi Date Lite was the kickstarter for a smaller-scale version of our main product - which eventually evolved into our Summer Lovin' product.
We noted that the original plan for the full Kopi Date experience could be scaled down to something more compact and bite-sized for the university-age target audience, who would then prefer something more light-hearted. We then launched the first round of sign-ups for Kopi Date Lite, intending on selling this concept to the younger adults.
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I explored the branding behind Kopi Date - its affiliation with coffee and curation of dates was something I wanted to retain in the promotion of Kopi Date Lite.
The emphasis on curation, through our detailed matching process and creation of materials for the duration of the date, was definitely the value position to be highlighted. We wanted to make it clear that we would be providing this service for them, and it would be an experience that they would not regret - hence the word "perfect" is aligned with the concept of a first date, selling the point of a positive experience with a stranger through our process.
The "takeaway" concept was inspired by the local da bao method of getting our coffee to go. By repackaging Kopi Date Lite as such, it can be seen as a more convenient solution to the target audience's dating woes, while retaining the essence of the product. Finally, the call to action "Have A Chance at Love" brings forth the aim of this product to begin with - to connect singles for a meaningful experience through what we offer.